Brand DNA

For over 95 years, the STIHL name has stood for revolutionary technology, technical innovation and state-of-the art engineering.

Landscape of forest and mountains

STIHL BRIEF PORTRAIT

STIHL Group develops, manufactures and distributes power tools for professional forestry and agriculture, landscape maintenance, the construction sector, and private garden owners. Digital solutions and services complement our wide product range. STIHL products are generally sold through specialist servicing dealers – with 42 of our own sales and marketing companies, around 120 importers and more than 55,000 dealers in over 160 countries. STIHL also has its own online shops, which will be expanded internationally over the next few years. 

Five forestry workers happily stand together in a semicircle

STIHL manufactures in seven countries around the world – Germany, USA, Brazil, Switzerland, Austria, China and the Philippines.

From 1971, STIHL is the best-selling chainsaw brand in the world. The company was founded in 1926 and is headquartered in Waiblingen near Stuttgart.

"Making it easier for people to work in and with nature."

Andreas Stihl, company founder

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Pioneering spirit for more than 95 years

It began in 1926: Andreas Stihl founded his company and developed his first chainsaw. This invention revolutionised forestry work and made STIHL a global market and technology leader. The secret of success to this day? Developing revolutionary innovations time and again with the pioneering spirit of our company founder. For example, with battery technology, digital solutions, robotics and artificial intelligence. We are passionate about this and aim to constantly develop. Everything to make it easier for our customers to work in and with nature.

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Our connecting values worldwide

STIHL employs people from all over the world and STIHL is at home in global markets. That is why it’s important for us to have values that connect us across national borders and determine our actions. Sustainable success is the reward for continuous development and operating companies based on long-term principles and binding guidelines. As a family business, we are convinced of this. And this aspiration is reflected in our corporate culture and values. Like the company, our values have grown and are relived and developed day after day.